Client Challenge

Med Shop Outlet, an online pharmacy, faced challenges with an outdated website design, slow loading times, and weak SEO performance. These issues negatively impacted the user experience, search engine visibility, and ultimately, their online sales and customer engagement.

Our Solution

• Website Redesign: Created a fresh, modern layout using Figma and implemented it in WordPress with a focus on clarity, accessibility, and conversion-oriented UX—tailored to healthcare and e-commerce best practices
• Speed Optimization: Boosted performance using caching, image compression, asset minification, and lazy loading to reduce load times and enhance user satisfaction
• SEO Enhancements: Performed a complete on-page SEO overhaul using Rank Math—optimized meta titles, descriptions, heading structures, and internal links to improve search rankings
• Mobile Responsiveness: Ensured the entire site was fully mobile-optimized, with fluid layout scaling and touch-friendly navigation across all devices and browsers
• Performance Monitoring: Set up basic analytics and page speed monitoring tools to track improvements and maintain long-term performance

Measurable Impact

• Delivered a modern, mobile-responsive website
• Google PageSpeed score improved from 52 to 92
• Enhanced SEO performance, leading to higher visibility in search results
• Achieved 100% mobile responsiveness, improving user engagement on mobile devices

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